The Children, who are cared and loved by their families, and feel themselves essential in the world, can care and love others when they grow up. Pets, once they feel loved by owners, will try to respond as much as they can, and will become the existence that soothes owner’s mind. Apollo & Char Brand guides to nurture bonds of live between parents and children, and spreads them all over the world, through the stories of lovely characters. Now, It just made its debut! Welcome to the world of Apollo & Char.